Sunday, 28 February 2016

iStock 000015935300Mediumwww.netmateit.com

Dray Tek

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Our success comes from the way how we build our brand. For us, DrayTek is not only a brand name but also as a commitment of quality and service.
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Quality : Every minor step from development to packaging in the entire producing procedure could affect the quality of finished products. DrayTek has 40% human resource as R&D team to ensure each single process to reach our standard in order to guarantee superior quality for customers.
Service : Customer satisfaction would be the best method to measure the performance of service. Through integration of our internal R&D resources with external global channel partners, DrayTek is able to launch various networking solutions to meet different local customers’ needs. We also provide MyVigor portal to activate serveral software service online, use facebook to reply customer feedbacks, utilize YouTube to release feature demo movies for educational purposes in order to reach the highest customer satisfaction.
DrayTek’s global marketing strategy complied with the concept of “Thinking Globally, Acting Locally” is to meet various customers’ diversified demands of networking solutions with our commitment on quality and service. Thus, we highly emphasize on building the long-term relationship with local channel partners scope include distributors, system integrators (SIs), value-added resellers (VARs), and retailers/wholesalers who have in-depth understanding of their regional customers as developing the global market. Through our deeply incorporating with those local partners, we create a win-win situation for both sides. For our partners, they can have customers demanded products in hand all the time provided by DrayTek. For us, we can ensure our product achieving the desire of each local market. DrayTek brand reputation among local channel partners lets a number of ISPs/Telco operators incorporate DrayTek products into their service portfolio.
As a result, DrayTek has become one of few networking manufacturers that comes into prominence with own brand business in the world.
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